5 Important Steps in Writing Content for Small Business

atr-gBX5y | 28/09/2020 | 0 | Business

We know that content is very important for a business. Crucial, actually. Via great content, a lot of visitors turn into leads and, quite possibly, into customers, which is your end goal, right?

Writing the content that’s substantial and offers value is time-consuming but taking time to do it properly will pay off in the long run and will also be the source of your business growth and income.

What are the 5 important steps you need to go through to have amazing content?

  1. What is your niche? How do you find it?
  2. Do your website visitors trust you?
  3. Who is your audience?
  4. Do you just sell things, or do you also help people solve a problem?
  5. The actual content writing

Find Your Niche Now

There’s an Instagram profile (it’s a different language, so I won’t share it here) that I’ve come across recently about business and marketing which posted a series of stories of how they’ve found their own niche within B&M.

The owner explained how she started posting about everything she knew regarding these two topics. It was written in a clear, large font, with a focal visual.

She has had some feedback over time, but one post struck her as the most significant: it was about giving more value specifically on Instagram. It was the most reposted, shared, and saved post of all. That’s the moment she realized what her business niche was.

What followed was the change of her profile biography description and the natural narrowing down of her posts to this topic. She’s been widely successful and helpful ever since.

This story is a very good example of how you

  1. have to be willing to offer your knowledge constantly
  2. find what your audience values most, and settle there

In a nutshell, dig deeper and focus on what’s most important to your audience.

TuiSpace, a Houston web design company

You’ve Got Your Niche. What’s Next?

You need to be different from your competition to be visible.

When you discover your strongest point, write your vision and mission based on your niche. It’s your purpose. Think in terms of “link in bio” length.

Also, divide your products/ services into several easily understandable and logical sections. Then discover what issues your audience has around those problems and present your solution. You may want to show them why your business is the right fit for them in form of a check-list, or by displaying social proof (success stories, happy customer’s review, credentials, diplomas…)

The Audience Is Present

Now that you have the niche, it’s easier to discover your ideal customer as well. It’s important to know who your main clientele is because your marketing strategy depends on it.

To target your customers, do the following:

Make several lists: of the issues, your potential ideal customer might be facing, and what pains them most; of how your client may feel around the issues.

Followed by a list of what they need and the goals they are striving toward; a list of why they would want to solve their problem now or put it off and why. Also, put together a list of customers who seem the most interested in buying your product/ service.

Moreover, list the cross-section of a customer you are happy to be helping out and working with, and the reasons behind the most satisfied customers, of why they stick around.

Finally, try to find out the areas where your small business might grow. Focus hard, and the results will be visible.

Your Website, Your Trust Holder

It’s not enough to just have a nice-looking website. It needs to be functional, quick, easy to navigate, AND enticing. The checkout needs to be uncomplicated, in the fewest steps possible. People need to know their financial information is safe. It needs to look real and exudes your mission and vision. It absolutely needs to be helpful, i.e. give what the visitors want. You may find all these qualities in the websites created by TuiSpace, a Houston web design company, whose experts will build the website your business needs.

It’s good to know the following:

  • People won’t give money to you if they don’t trust you.
  • People like to feel that your business has the best intention for them.
  • People need to see that your business can help them.

Just Selling vs. Selling While Helping

It’s incredibly irritating when someone is trying hard to sell you something. Even though they might have exactly what you need. That’s why you need to act smart and try to figure out the problem you want to help them with. That’s what lies behind the value.

When you take time to understand what they need within the detected niche, it’s easier to solve their issue, while also helping them decide to convert into a customer.

So, do show the way you are able to help, do show your past results with the same issue, do share your knowledge around it, and any ideas you might have. Solid credentials never hurt as well.

Now Write About It All

Seriously, write about all we’ve mentioned. Also, talk about your experiences. People love stories. Inspire people. Write a review of something relevant. Interview another successful business owner and share their journey. Make a case study. Write about the new exciting product or service. Write about a podcast that has already solved some problems in a creative way. All the while thinking of the above-mentioned principles.


We’ve discussed the five steps or important messages you need to think about while creating the content to perpetuate your small business.

We hope you find them useful. Good luck! You’ve got it.

Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.

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